Home > Archive: November, 2010
Archive for November, 2010
November 22nd, 2010 at 12:42 pm
Almost time to cook! Our little nuclear family has a pretty big turkey in the icebox, homemade cranberry sauce to try for the first time, and a pumpkin from a farm for baking.
My husband, who used to take our toddlers to the grocery to give me a motherhood break, and who still comes back from the store with a bit much for our pantry, remarked yesterday, "Notice the plunging temperatures? I am just a mammal, gathering and storing nuts for the winter. It's instinct!" and "Don't you see how much food is in the stores? They don't know where to put it, stacking it up high here and there."
OH! hmmm, I see...
Another sign of the season just came to my webstore http://www.prettycheapjewelry.com. Instant savings! yes, Etsy gave us sellers the ability to hand out coupons.
Here's your instant savings: type in
at check out to get 10% off any order (no minimum).
That really makes things rock bottom in price for things such as:
Ask me for free gift wrap too!
November 18th, 2010 at 08:00 am
The middle school we attend is big (1000+ kids or so for grades 6 through 9) and scores a solid 'B' in state rankings year after year. In other words, it is a pretty average school with a large and diverse student body.
But I am extremely pleased with it. Just one of the many recent lessons in 7th grade social studies was a study of Africa - the physical continent, political countries (the kids memorized the 40 countries), ancient history and current status. They are assigned to make a mini 'National Geographic' report on a country of their choice (pictures, articles, cover etc.)
A couple of the days was spent learning, watching and discussing the Lost Boys of Sudan. Remember this? Practically a whole generation of kids were orphaned as a result of civil war. Here is the teacher's guide on their official website http://www.lostboysfilm.com/learn.html. As a mother, I am overwhelmed by problems like this and am nearly paralyzed with inaction.
But my son came home with a huge positive attitude about the issue. He learned the kids initially were desperate, but it wasn't long before there was structure in place to take care of things. Not only was international aid present, but the kids themselves were able to make routines and better their situations.
A reminder to me that youth instinctively is positive in outlook. The video my son's class watched showed the kids dancing and singing on Christmas, as well as some of the experiences of those who immigrated to the West.
The teacher of this class has made a fantastic impression on my son. He is funny, but relays serious learning. He relates to their age (boys still an arm's length from girls, girls in stratified cliques). Right now social studies is his favorite subject!
Score: Middle School , a resounding BIG POINT
To Mr. Fitz, 7th grade Social Studies teach
Available on my website http://www.etsy.com/listing/23962998/thank-you-bead-embellis...
The 5th grade in my daughter's school has decided the community service project for the holidays is a toy drive. OK, it was the parent organization that decided, not the school.
The catch is they want only items of $10 value or more for donations. New, of course, nothing second hand.
I am very unhappy. The statement from the organizers emphasized they want the kids to understand what it means to donate. PLEASE.
Plenty of understanding about charity can be made with out a $10 price tag. My kids and I heartily donate every year to Toys for Tots, local charity and volunteer plenty.
Without further ranting, and though I am tempted to write the contact person a piece of my mind, I have an idea!!
I am going to beat this thing at their own game. Simply go to Michaels with a 40 or 50% off coupon in hand and get a GREAT gift which will cost me $5 out of pocket.
Score: Grade School , a resounding BIG DISAPPOINTMENT
November 15th, 2010 at 09:15 am
A tale of marketing gone awry...
Some years ago I learned to bind books by hand, a low tech discipline that appeals to my environmental ethic which also keeps a bit of the past alive.
After making fairly nice journals for awhile, with semi-hard cloth covered front and backs, I switched gears and produced a dozen fun 'recycled box' books.
Example - Wheaties Journal
Example - Wheat Thins Journal
The covers catch attention, folks know the brands of course. I posted some pictures around the internet, and some of my posts appeared on Twitter.
Well, seems the Wheat Thins people are on Twitter and saw my post. They emailed me directly and offered to send a free box of Wheat Thins as 'Thanks'.
Hmmm, ok, I judged the offer safe and without spam. And about a week later I received a box of them in the mail.
My take No. 1: Why did they market to me, a long time convert already?
My take No. 2: The postage for sending the free box was $9.95! omgosh, that's crazy.
Ah well, the biz graduates need to figure this one out.
November 8th, 2010 at 10:46 am
Two craft shows down, and around the first turn we go! This weekend was the kick off of end-of-the-year sales and things are on target.
I am projecting, hoping, and working for doing an average of $100 (net) per show. This is not a "goal" because I don't know how to make folks buy stuff outside of:
1. Offer a good selection of jewelry and accessories in a price range of $1-$40. OK, I can do this. Earlier in the year, I planned what type of things to make and was careful not to overdo it on high end expensive work. In fact, I came up with nice, easy-to-give jewelry in little attractive collage boxes like this for example:
Fancy chevron necklace in pearl and lilac, packed in a pressed flower collage box.
2. Tweak displays to maximize quantity of goods yet look uncluttered and branded. OK, this is not as easy as it seems. Typically I get one, two or three tables in an empty 8 or 12 foot space. Really folks, the transformation from an empty bare space with a folding table or two, to a boutique display is more than you would believe! Every year I make adjustments though and things get better.
This year I have hit upon a great idea hanging black foam boards (with binder clips onto standing tabletop racks. The foam boards are covered with cloth and earring cards are pinned on the boards. I can fit 6 to 8 items per board.
I also am using more little tri-fold 'tents' for earrings. Folks just pick up the whole thing and take it.
3. Lowered some prices and improved some quality. Most of these shows take a smaller percent of the sale price than a standard shop. For example, the art association gallery shop keeps 30% of any sale. These weekend boutiques are more on the order of 15-20%. Therefore, I reduced prices on many things.
Also more of the work is in pure metals, ie sterling and 14K gold filled. It is tough to lower the price, but since I bought the supplies before the price of metal went up alot, I will pass the savings onto the customer. I'll recoup some profit but beware of the prices in 2011 if I have to buy new wire unless metals go down!
For example, many sterling / copper scroll heart and sterling rosette earrings were priced fairly at $15 each, and were walking to the cashier on little tri-fold tent displays:
4. The competition or not factor. I already am careful to participate in shows which are not overcrowded with other jewelry. I can't control this factor in any other way. Due to luck this year, one big jewelry booth was absent at my first show. I'm sure this factor certainly boosted my sales. At the second show I knew what other jewelry would be present, so I brought alot of other crafts including a wide variety of cards and journals. In fact, I did make sales in those areas this weekend.
Any other tips welcome!
November 2nd, 2010 at 01:34 pm