About a month ago I wrote a funny but foolish story how I missed out making a lot of money. It involved writing a 'how-to make an adjustable ring' on a jewelry lesson website. Normally those lessons are available for a small price, but there are a good number of free lessons. I had put that one on the website free sort of as a return favor and to pass on the good karma.
I didn't think about it much once it went public, except to enjoy watching the number of people who downloaded the lesson...100 then 200 then 450 then...you get the picture. It was up to about 1500 almost 2 years after the start when my daughter remarked casually, 'You should make that for pay'. OH!
*slap forehead* See above where it says -->I didn't think??!!
Of course, you are allowed to change the price (or the contents or the photos). It was just in my head that once the price was free, that was fixed. NOT!
So immediately I changed the price to a very nominal $2 (I get half).
Obviously some of the original audience took the lesson because it was free, and would never have paid anything regardless of price. But my guess is that somewhere between 1% and 10% would have paid the fee.
That means I realistically lost at least
1% x $1500 = 15
or as much as:
10% x $1500 = $150
It's been 2 months since the price change and I'm happily watching people BUY the lesson at a nice steady rate!
Month 1 earnings = $ 8
Month 2 earnings = $ 9
So I feel I'm recouping that lost opportunity! Phew!
In the meantime, take a look at the latest hand built box off the work bench from
Victorian Friend - Flask Style Round Box
Edged with little white pompoms and covered with engraved look floral paper outside. Lid rim says 'Friend Friend Friend' all around. Top features a bouquet of artifical heirloom style pink roses, buds and leaves.
Thnks for looking and see me on twitter @PrettyCheap
April 17th, 2013 at 06:45 pm 1366224310
April 17th, 2013 at 07:06 pm 1366225597
On the other hand, pricing below forever will result in a bankrupt business.
What I do in the end, is set the price on what --> I -- would pay for the item. That means my prices are somewhat lowere in comparison because of my more frugal point of view.
April 17th, 2013 at 07:19 pm 1366226351
April 17th, 2013 at 07:30 pm 1366227001
April 17th, 2013 at 07:34 pm 1366227264
The main objective I want to stick to on this tutorial is high volume. Not so much exquisite detail, as many other tutorials are all about.
Thanks for the suggestion, and how about the box above? What price would you recommend? It is 4-6 inches tall, about 4 inches diameter. About the size that a gift card would fit.
April 17th, 2013 at 07:40 pm 1366227605
Tutorial called
'Classic 3 Bead Adjustable Ring'
http://www.jewelrylessons.com/tutorial/classic-style-easy-3-...
hopefully that 2nd link works
It takes 16g wire (heavy), have you some experience with that and if you want to discuss more use my email prettycheapjewelry at gmail.com (cause I would be happy to do a comp)