Who doesn't know that retail sales mean boom or bust for stores at the end of the year? Of course, no surprise there. Also no surprise that smart families run an end play around the issue and simply stock up on gifts throughout the year when a good buy is available. (Finding hiding places, though, can be a different issue...)
I also used this principle for years and put the most effort into promoting my crafts and selling at events at end of the year holiday fests. It was a major time sink, and took me away from my family a bit.
But this year I turned the tables and, like a buyer, have emphasized selling throughout the year during calendar highlights. It's working!!
This past weekend was the last outdoor table I did for the summer. It was at the harbor art gallery where a classic car show was also held in the marina. Sales were good, my sea glass designs got lots of attention but fancier higher priced jewelry also sold. The event was well planned, we had artwork that featured autos, we had several live artists doing work at the gallery, and free refreshments for visitors. I even spruced up and got the eye make up on!
Sea Glass Spear Necklace
Simple but unusual shaped piece of sea glass is held in copper wire on a black leather string. A printed wood bead adds to the natural style. Handmade and original. See
Was it that I spruced up my appearance at the event? I hope not. Throughout this past July and August I've done a wide variety of events including: teaching a jewelry class, selling at a figure skate competition, and several outdoor dates at the harbor. The combined income is probably going to equal what I have earned at the end of the year in the past.
Two pair of these new fancy earrings sold, too quickly for me to even take a formal photo (this one's from my phone).
Marquise Pearl Edge Earrings
Classic tear drop shape earrings, edged with tiny white faux pearl, have a half band of champagne crystals in the center. Pure elegance. Special order only.
Yippee! And not a moment to late. The most profitable December show I did for years has decided not to continue, and I had opted out of 2 other shows last year due to insufficient sales for the time investment.
So really it was all part of a larger plan for my small biz. I wanted to augment income around the year and also replace what I knew would be less at the end of the year.
Thanks for reading and what do you think of those LIME gloves in the left sidebar?!