The light at the end of the tunnel is shining. It's been 6 years since the first time my handmade jewelry went up for sale to the public. A couple years of heavy internet marketing followed and probably a dozen local stores carrying my work have come and gone. Add countless special events under my belt. And now I'm thinking of shrinking the business.
What brings this on?
I've given away more things recently than ever than at the beginning of this career. I seem to be using backwards business practices. Maybe it's just a confidence in my work {Here, have these gloves, they are great quality and suit you well} or maybe the struggle to keep things on a shelf out in stores is getting tiring. My local arts group is decluttering the displays, good for the long run to elevate quality, but the potential for jewelry sales will decrease.
If my customer for special order cards comes through this month, this will go to her free...
14K Gold Filled Amethyst 3/4 Ring
In the beginning it was a pleasant surprise to reap income to cover the expenses of the work. Modest increases in price have brought in a little tiny profit, but not so much to decrease customers' interest.
Maybe I want to devote time again to fitness and my family. It takes half a Sat or Sunday to go on a hike in the local hills. And there's only a half dozen years at best till my kids are likely to move out. Not to mention my hyper dog who would love a 30-60 minute walk every day if I could spare the time.
So seriously, after the next 6 weeks is over, a bunch of things may go into
Backwards Business Practices
November 4th, 2011 at 04:52 pm
November 5th, 2011 at 01:43 am 1320457387