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Logo and Homemade ICS

March 20th, 2011 at 04:38 pm

Is five years enough time to build a brand with an online av? Even though my jewelry design business has evolved in recent years from 'Pretty Designs, Cheap Prices' to The Frugal Artisan, common sense has always prevailed to stick with the same logo.

Until today. I finally tweaked my avatar just a little to remove the 'cheap' connotation. What do you think?



The 'not' symbol was hard to make in Photoshop 2.0, the ancient version which I frugally do not wish to update.

Perhaps it won't be as long until I overhaul the biz logo next time. The overall goal would be to integrate the website name

Text is Pretty Cheap Jewelry and Link is http://www.prettycheapjewelry.com
Pretty Cheap Jewelry with my alter ego, and biz card name The Frugal Artisan. Any ideas?


It's been raining for 12+ hours and we've been in the house all day. But all is not lost! We made oatmeal cookies destined for this project:

ICS = Ice Cream Sandwiches

My husband (or was it a friend?) showed me this little trick about 15 years ago. Why I hadn't thought of it myself is a surprise. Just take 2 homemade oatmeal cookies, place a scoop of icecream between, wrap in saran and save in the freezer.

1 Responses to “Logo and Homemade ICS”

  1. Jerry Says:

    That ICS picture makes my mouth water, and leads me to think of the ones we used to make when I was a kid... but we used chocolate chip cookies instead. Yum! Re: the logo, I like The Frugal Artisan better, I think that it better represents the quality and aesthetic of your work that I see on the blog. If the old one offers some insurance of still working and bringing in business, then OK, but I do like the new name best. Good luck!

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