Small business owners spend as much time advertising as they do making actual sales (probably even more of the former). On line marketing can be a huge time sink, so it's important to make every moment of effort yield the biggest possible return.
OK, nothing smart yet. And let's throw in that I personally need to do all my advertising free.
Yesterday I was browsing a magazine my husband subscribes to. It appeals to him (and me) on the subjects of science and travel. These are not my core markets, but there were a few articles on subjects more directly up my small biz alley (specifically environmentalism).
One of the articles mentioned a website that is hugely popular, gets something like 2 million hits a month. (Compare that to Etsy which I think gets something like 1 million hits a month). It not only is a site which I am interested in, and will participate in for my own love, but is associated with a larger group I already respect.
NOW THERE IS WHERE I WANT TO BE SEEN!
I perused the site today, joined the forum and off we go!
What is it?
A part of the larger Discovery Channel network.