There is a trivia contest in my shop atPretty Cheap Jewelry to attract visitors and have some fun. The correct answerer wins a free prize, no strings attached.
This was a successful method of getting traffic when I started the business about a year ago. But I was stumped on how to capitalize on helping the visitors to make a purchase.
AHA! The moment has come *!*
In fact, I had forgotten I have a record of the winner's snail mail addresses (where their prize was sent). Previously I had not kept this list because the contest was truly for goodwill and fun (ok I am not just a noodlehead, but an idiotic business manager).
The addresses are stored in my 'convos' at the shop website. Normally you are not allowed to use these 'convos' to solicit sales and I agree (the folks at Etsy would be overwhelmed with spam).
But I CAN use the snail mail addresses. There are almost 20 past winners. And they will get lots of fun mail from me this year with special offers to come back! Coupons, Freebies, who knows!!
Why didn't I think of this before? OK, I am a slow learner? Here is a new piece in my shop for you to ooh and aahh over and make me feel better--
It's a boy or it's a girl Enamel Baby Shoe Charm Necklace $12