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My Best Customer

December 13th, 2010 at 12:07 pm

Four ice skate shows and one whirlwind weekend later, the 2010 boutique events of Pretty Cheap Jewelry are over. Whew! Business was good but I want to improve for next year.

It's hard to stop and re-evaluate what and where to sell for 2011. Especially less than 24 hours after the finish line.

Venue Changes
Of the 6 major shows from October to December, I am dropping two. Why?
1. October Artwalk sales are weak at my booth for a number of years in a row. Causes: too many other jewelry vendors, non juried sellers (ie folks selling commercial things, not original work).

2. Church number 2 boutique. High show fee and inadequate sales again. Other jewelry booths prices are far too low and I am not interested in making lower quality/simpler items to compete in that price range.

3. Continue with 2 events (one church show, and the ice show) which bring consistently good sales, and 2 arts association events which have smaller returns but also very low fee and are low time commitment.

Product Changes
1. Concentrate on fewer, but higher quality pieces. Much of my success this year was lowering prices on better work. I'll try to design some new styles but keep it affordable.

2. Reduce paper goods. Cards, journals and similar stock were less popular over this past weekend. I'll keep some of the inventory for 2011, put some of it online, and not produce too much more until it sells.

Your windfall! Clearance on these cards starts today!

Take Half Off




3-Pack Gorgeous Nature Notecards. Three original photos, matted on linen paper sends a fresh greeting. Originally $10.00, sale $5.00.
Order here
And ask for your refund via paypal at checkout in message to seller.



3-Pack Botanical Notecards w/Bonus Card. Fern, Foxglove, Blush Rose. Perfect for spring occasions. Think graduates, wedding, and easter! (click listing below for the surprise bonus card)
Originally $10.00, sale $5.00.
Order here
And ask for your refund via paypal at checkout in message to seller.



3-Pack Birds and Bees Notecards. Cheerful and bright and impressive. Original photos matted on happy linen paper.
Originally $10.00, sale $5.00.
Order here
And ask for your refund via paypal at checkout in message to seller.



3-Pack Pond Life Notecards. Cool and serene water lily and bubbles. Turtle lovers and kids will be tickled!
Originally $10.00, sale $5.00.
Order here
And ask for your refund via paypal at checkout in message to seller.

The final report is positive. The business income goals per show were met. And sales are still expected from the two little stores who represent me.

And that best customer? A big beefy ice hockey player! He stopped over at the ice show marketplace before his game started and zero'ed right in on the most delicate and exquisite 14K g.f. fleur de lis earrings. Pretty nearly my favorite of my own work. It took him about 90 seconds of browsing my table before just saying, 'I'll take those'. LOVE IT!

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